Being chronically online, this was partly inspired by the popular Gen Z slang “aura” and a viral Tiktok filter where users match facial expressions to progress through levels.
Additionally, the widespread fascination with MBTI types and personality quizzes, which attempt to define 'who you are,' sparked the idea to go beyond words and represent one's identity through visuals and sound.
Combining these influences led to the creation of 'Find Your Aura,' an experience that allows users to explore and express their emotional states in a dynamic way.